Geographical Indication (GI), which is an industrial property right, is perceived as a quality mark, differentiated products/goods, identified with the area where it is produced, the contribution of the human element and also a reflection of the culture for origin of the society. The legal regulation started with the Decree Law on the Protection of Geographical Indications numbered 555 in 1995, and then the legal ground has been strengthened with the Industrial Property Law No. 6769 on 22.12.2016. In Turkey, according to the data of the Turkish Patent and Trademark Agency as of 31 May 2020, there are 485 registered geographical indications (Protected Designation of Origin (PDO-Mensei), Protected Geographical Indication (PGI-Mahrec) and Traditional Specialty Guarantee (TSG-Geleneksel Urun), and 510 candidates are at the evaluation stage. Turkey is among the few countries in the World in terms of wide biodiversity and cultural values. Especially with the new Law, there has been a significant increase in the number of the products registered to GI system in the last 2.5 years. In this case, besides having an effect of the new Law, the increasing interest in such products in the world, changing the perceptions of consumers towards GI products and perceiving such products as healthy products are effective developments. Especially, the GI system is seen as important rural development model for underdeveloped but culturally rich rural areas. It is also a part of sustainable agriculture and reliable food systems. Turkey has gained momentum in the establishment and development of the GI system later than it must have. However, together with the existing system deficiencies, it makes significant contributions to the development of GI system in Turkey. But there are still problems with governance, auditing and ownership in the Geographical Indication system. These situations negatively affect success. The aim of this study is to demonstrate that how the Geographical Indication system has developed, which started to develop with its legal basis in 1995, developed with the new Law and what are the factors that trigger these developments by using qualitative and quantitative analysis techniques? The main material of the study is the statistics published by the Turkish Patent and Trademark authority on Geographical Indication. As a result, Turkey which has achieved a significant increase in number of new laws, should show the same success in the international arena. It should use its current potential within the scope of sustainable development, not within the scope of the phenomenon of growth. Thus, with this system, while ensuring the protection of cultural values, economic and social achievements can be achieved.